Successfully master critical business issues
The media monitoring industry has gone through big changes the last twenty years. From being costly and labour intensive and presenting the last week's news, the media monitoring industry has turned highly intensive and technology driven. Last weeks news is history, professionals demand the news delivered as close as possible to real-time.

An interesting point is that the definition of media presence has been extended from a presence in papers to include online media sources, governmental sources, and other organizations. This is due to the fact that almost all organizations publish articles at their own websites. By this online media sources include a lot more than merely online "newspapers". This is a reality that CyberWatcher has taken seriously, thus CyberWatcher monitors more than 65 000 sources and this number is growing continuously.

Media Monitoring - fundamental
Whatever strategic framework corporations choose to embrace for the management of its business, one of the elements that remain fundamental to business strategy is the understanding of how the company is perceived through media. Media monitoring is about uncovering any possible threat or needs for change of course.

Media Monitoring - the goal of it
The goal of Media Monitoring is to develop an understanding of the actual and historical surroundings in which the company operates. Media Monitoring should have a single-minded objective -- to uncover discrepancies between managed profile and perceived profile.

Media Monitoring - revolves
A company that does not monitor and analyze their standing in the media is poorly equipped to compose and deploy effective media strategy; this approach leaves the firm and its markets vulnerable to attack. The basis for Media Monitoring revolves around decisions made by managers about the positioning of a business to maximize the value of the capabilities that distinguish it from its competitors. Failure to collect, analyze and act upon media intelligence in an organized fashion can lead to the failure of the firm itself.

A relevant challenge most companies face
A relevant challenge most companies face every day is to detect external relevant information without having to spend too much time looking for it, not to mention the challenges followed by missing this relevant information. The following explains the basics of how the detection process works.

CyberWatcher delivers a customised Media Monitoring output CyberWatcher provides world wide and customized Media Monitoring services for Corporate Communication, Management, Corporate boards, Sales, Strategic and Marketing personnel. The service is designed to provide highly relevant intelligence based on your individual request.

Personalized Media Monitoring feedsCorporations have the opportunity by the use of CyberWatcher to take part in a cost-effective, flexible and unique personalized information gathering and distribution function. This distribution function is made possible by the unique and easy operable CyberWatcher distribution technology. This function for distributing information makes it possible to transform the well known "information overload syndrome" to personalized and highly regarded information feeds. Feeds can be addressed directly and automatically to the desired person(s), departments, websites, CRM-systems, etc. Feed formats for selected distribution can be chosen in various alternatives such as early warning e-mail or SMS-alerts, XML/RSS feeds, scheduled e-mail newsletters and more.

The relevant Media Monitoring findings to the right decision maker at the right time Our unique and prize winning CyberWatcher service provides customized Media Monitoring via an advanced and easy to use software platform. This platform delivers personalized intelligence feeds to each end user. The CyberWatcher service filters from a global information source portfolio to focus only on relevant occurrences or developments in your markets. We call this a "Point Zero" monitoring, by the means of collecting findings immediately when available somewhere around the world, and then immediately route the right findings to the right decision maker at the right time.