Traditionally, the media monitoring industry has been offering local monitoring only. They claim that media monitoring is a local business, while international press cutting being expensive and requiring multiple external vendors. However, our experience shows that clients want it differently – they turn towards international online monitoring offerings for several reasons: Reason No.1. Their business depends more on international relations – be it international competitors or international vendors. News about these – such as M&A, innovation and product launches is a key to understand upcoming changes even in the local market as well as to their ability to compete...
posted @ Tuesday, May 18, 2010 1:56 PM |