Separating News from Noise
The CyberWatcher News Webservice integrates the latest information about your prospects and clients directly into your CRM and/or CMS solutions. Essentially, your sales executives will only be presented with news relevant to them as they access their accounts in the respective applications.

Look alive!
Tradition dictates that populating websites and intranets with content is the sole responsibility of your employees. Integrating the CyberWatcher News Webservice allows syndicated content to be seamlessly intertwined with your own content production, making your online efforts vastly more relevant and rich content wise.

Ambient Findability
One of the pioneers of Information Architecture on the web, Peter Morville, has named his latest book Ambient Findability. Findability, because when the world is brimming with information, being able to find what's relevant is of utmost importance. Ambient means "all around". Peter argues that search technologies must be "all around" and in all things, to keep us from spending all our time hunting and gathering relevant data in the ever growing information landscape. Ambient Findability is what the CyberWatcher News Webservice is all about.

CyberWatcher News Webservice Benefits

• Search all sources
  Don't limit yourself to "enterprise search" or "web search". Set your profiles and let CyberWatcher do the search and retrieval in the background while you concentrate on work.
• Relevant context
  What's news to you may be noise to me. In other words, featuring information in the right place in your application is just as important as retrieving that information from its source.
• Dynamic profiles
  Integrating the CyberWatcher News Webservice means that new search profiles are created as you add new prospects to your CRM.
• Sales Intelligence
  although CRM systems are good at supporting your interaction with a prospective client they do not support Sales Intelligence work very well. By sales intelligence we mean the process of finding new prospects, qualifying them, finding your angle for approach etc. Integrating the CyberWatcher News Webservice completes the CRM picture!
• Structured Chaos
  The CyberWatcher News Webservice supplies a structured method to navigate the everyday information chaos we all have to deal with.